In central Italy, in the most important historical area of ​​the City of Rome, four activities are sold, three selling electronic cigarettes with inhalation liquids and their consumable components and one of mobile telephones of the low-cost company of Vodafone (the ho.mobile) . The company, owner of the commercial activities, is sold with all the government permits and authorizations that regulate this sector (AAMS: Autonomous Administration of State Monopolies). Sales shops are held with a regular rental contract. The first is located on an important street in the Testaccio district, just minutes from the historic areas of the Circus Maximus and Trastevere. The second store is located in the exclusive and elegant Parioli district, in Viale Regina Margherita. The third and fourth stores, one always dedicated to the sale of e-cig while the other deals with offering mobile telephony services, smartphone assistance and repairs, package mailing and other services, are located in the central and modern EUR district. , a few steps from the Palasport and from the entrances to the Rome Metro. They share the same room but have separate entrances just to mark the difference in the products. The strategic location of the four sales points, in the administrative and tourist heart of the most important and populous city of Italy, constitutes a fundamental quality, while the product categories, linked to electronic cigarettes and the provision of services for mobile telephony, are ensure future commercial success.